Last edited by Faem
Sunday, April 26, 2020 | History

3 edition of Book marketing and promotion found in the catalog.

Book marketing and promotion

Hans M. Zell

Book marketing and promotion

a handbook of good practice

by Hans M. Zell

  • 269 Want to read
  • 30 Currently reading

Published by INASP in Oxford .
Written in English

    Subjects:
  • Books -- Marketing.,
  • Books -- Marketing -- Case studies.,
  • Publishers and publishing -- Marketing.,
  • Publishers and publishing -- Marketing -- Case studies.

  • Edition Notes

    Includes bibliographical references (p. 331-338) and index.

    StatementHans M. Zell ; with case studies by Bridget Impey ...[et al.]
    GenreCase studies.
    ContributionsInternational Network for the Availability of Scientific Publications.
    The Physical Object
    Paginationxv, 366 p. :
    Number of Pages366
    ID Numbers
    Open LibraryOL21773008M
    ISBN 100952298996


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